- Consultancy
- Brand and marketing
- Customer experience & digital products
Repositioning a distressed business
The client
NRS Healthcare is a UK-based company that supplies daily living aids, disability equipment, and clinical services.
The challenge
Help NRS Healthcare stand out in a saturated market and elevate services and products to a growing private sector.
The solution
Repositioned NRS Healthcare away from supporting the “medical necessity” and "independent living” towards lifestyle goals as “comfort, confidence and ease”.
Developed brand architecture, narratives and refreshed guidelines, personas and experience mapping for all audiences.
Results
- Consumer app under construction, and supporting sales efforts
- New visual identity and brand hierarchy in <3 months
- Brand management budgets reduced through new architecture
