• Innovation

Augmenting brand discovery

The situation

People like to make informed choices. They want to compare products, to discover which is right for them. Brands want to connect with customers, but space on packaging is finite.

We wanted to explore how Augmented Reality could be used to provide additional information to the consumer, whilst converting them to a customer for the brand.

The solution

Image recognition of a beermat triggers an AR experience providing additional information about the product.

Gamification encourages the consumer to both explore and collect the range. Connecting to a CRM, the brewer grows their mailing list, whilst collecting valuable data on who is engaging with the brand, and where and when.

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