Why user-centred design is outdated
This may seem a bold statement given that we live in a world full of product and service brands that are fully focused on giving the best possible user experience at every touchpoint.
However… in the tech design world the focus is slowly shifting towards society-centred design (SCD). So what does this actually mean and why is there a shift in focus?
SCD prioritises the well-being and interests of individuals and communities in tech design that addresses broader societal implications and aligns with ethical and social values.
As an example, some electric scooter and bike companies have decided to remove the docking stations for the rented bikes, giving the users the opportunity to leave them anywhere. This sounds like a great experience if you look at it from the user’s POV, but the consequences for the rest of society were not taken into account, especially for those with limited mobility who have to deal with the parked vehicles on pathways, driveways etc. which altered consumer perception of these companies, and has attracted significant criticism.
This highlights how important it is for brands to carefully consider how they approach SCD and doesn't mean that user centricity will necessarily be replaced by it but perhaps more enhanced by the principles of it when designing products and services. Consistency and long-term planning are key for success. Definitely a trend worth watching in our view.
Sources: medium.com, Oreilly.com.
Tech trend idea by Eugenia Capula, Project Manager, TheTin
