Innovation
Open-Source vs Commercial AI Models: Making the Right Choice for Your Business
10 minute read
02 November 2024
At TheTin, we've guided numerous clients in selecting the ideal AI models to propel their businesses forward. With the burgeoning popularity of AI in the corporate world, choosing between open-source and commercial models can be a daunting task. Each option comes with its own set of advantages and limitations. Drawing from our extensive experience, we'll break down the key differences between these models, explore their strengths and weaknesses, and help you decide which type aligns best with your business objectives. Let's delve into the details to make an informed choice that serves your unique needs.
What's the Difference?
Open-Source AI Models
Open-source AI models are collaborative projects developed by communities of developers who make their work freely available to the public. These models are hosted on platforms like Hugging Face, where anyone can download, modify, and deploy them. The main appeal of open-source models is their flexibility. Since they're open to customisation, you can adjust them to suit the unique demands of your business or even contribute improvements back to the community.
Popular Open-Source AI Models:
- Llama 3 by Meta: Known for its capability to generate human-like text, Llama 3 is ideal for applications that involve text generation or conversational interactions. At TheTin, we've worked extensively with Llama 3, customising it for clients who require an AI capable of engaging in coherent, nuanced dialogue.
- BLIP (Bootstrapping Language-Image Pre-training): This model integrates language and vision tasks, making it a powerful tool for projects requiring AI to understand and create content that mixes images and text. We've utilised BLIP for clients in media, advertising, and e-commerce, where product descriptions, image recognition, and creative assets often go hand in hand.
- Whisper by OpenAI: Whisper excels at automatic speech recognition (ASR), supporting a range of languages. TheTin has implemented Whisper for companies handling multilingual customer support or transcription services, enabling them to transcribe audio quickly and accurately.
With open-source models, businesses have control and freedom but need technical expertise to deploy and fine-tune these models effectively. Open-source models may also have less structured support, so companies relying on them often build internal expertise or leverage community forums for troubleshooting. Our team has the technical prowess to help you deploy and customise these models to meet your specific needs.
Commercial AI Models: Proprietary and User-Friendly
Commercial AI models, on the other hand, are proprietary tools developed by companies that offer them as paid services. Access to these models usually comes with customer support and regular updates, making them more user-friendly and reliable, especially for businesses that prioritise ease of use over customisability. Companies using commercial models typically benefit from dedicated support teams, compliance assurances, and predictable performance.
Noteworthy Commercial AI Models:
- ChatGPT by OpenAI: This conversational AI model is widely used for generating text based on specific prompts. At TheTin, we've leveraged ChatGPT hosted on Azure, combining the advanced capabilities of ChatGPT with the scalability and security of Microsoft's Azure cloud platform. This integration provides an ideal solution for clients who need a plug-and-play model for generating human-like responses in customer support, content generation, and interactive applications.
- Claude by Anthropic: Claude is a versatile language model that excels in generating coherent text for various applications, from business documentation to customer interaction. Its design prioritises both reliability and alignment with ethical standards, appealing to businesses focused on safe and regulated AI use.
Commercial models are often optimised for broader applications and come ready-made for common business use cases. However, they might lack the flexibility and transparency of open-source models. Additionally, businesses must weigh the cost, as these models often require a subscription or per-use fees. At TheTin, we've assisted clients in integrating these models seamlessly into their operations, ensuring they maximise the benefits while mitigating the limitations.
Choosing the Right AI Model for Your Business
Deciding between open-source and commercial AI models can be complex, as each option has distinct benefits and challenges. Here, we'll explore the major factors that can guide your decision, so you can select the model type that best aligns with your business's capabilities, budget, and operational needs.
1. Technical Expertise
Open-Source Models
Open-source AI models are highly adaptable but require a certain level of technical expertise. Customising these models often involves deep knowledge of coding, machine learning frameworks, and model fine-tuning, making them best suited for teams with skilled data scientists or machine learning engineers. If your team has a strong AI background, open-source models can provide the flexibility to create tailored solutions that meet your exact requirements.
At TheTin, our team has the technical expertise to help you deploy and fine-tune open-source AI models. We've worked on customising models like Llama 3 and BLIP, tailoring them to fit unique business needs.
Commercial Models
Commercial models, on the other hand, are designed for ease of use, making them accessible even for teams with limited AI experience. They often come with straightforward interfaces, built-in integrations, and comprehensive documentation, meaning that businesses without in-house AI experts can still deploy them effectively. Support services offered with commercial models can also reduce the technical barrier, providing a ready-to-use solution that doesn't require extensive internal expertise.
We've assisted clients in integrating commercial models like ChatGPT on Azure into their systems, ensuring a smooth deployment even when clients have limited technical resources.
2. Budget Considerations
Open-Source Models
One of the primary attractions of open-source models is cost-effectiveness. These models are generally free to download and use, making them appealing for businesses with budget constraints. However, it's essential to factor in hidden costs, like the need for a skilled team to manage and customise the model. There may also be costs for server infrastructure or cloud storage if the model requires substantial computing resources.
We guide clients through cost analyses of open-source models. While the initial software may be free, we've helped businesses understand and plan for the ongoing costs of hosting, maintenance, and technical management.
Commercial Models
Commercial models require an upfront investment, usually through subscriptions or pay-per-use fees. While this adds to the business's operational expenses, commercial models offer cost savings in other areas. Paid models often come with technical support, regular updates, and security assurances, potentially saving costs associated with troubleshooting, maintenance, and compliance issues. For businesses looking for predictable expenses and long-term savings on support, commercial models may be worth the investment.
3. Flexibility vs. Stability
Open-Source Models
Open-source models are known for their flexibility, allowing businesses to modify them according to specific needs. This is ideal for companies that require a custom solution to fit unique use cases. However, with flexibility comes the risk of instability—open-source models may lack consistent updates, testing, or official support, meaning any issues that arise might require in-house troubleshooting.
Commercial Models
Commercial models are designed with stability in mind. These models are typically well-tested and optimised for general-purpose applications, which makes them reliable and easier to maintain. Updates and bug fixes are handled by the provider, ensuring that the model remains stable and up-to-date. The trade-off, however, is reduced customisability; businesses may have to adjust their processes to fit the model rather than tailoring the model to their needs.
We've worked with clients to adapt commercial models to their workflows, finding creative solutions to align the models with their business processes while benefiting from the stability these models offer.
4. Control and Transparency
Open-Source Models
Open-source models offer full transparency, allowing users to view, understand, and modify the code as needed. This level of control is beneficial for companies that prioritise customisation or need to comply with strict regulatory standards where understanding model behaviour is essential. Open-source models give you insight into how the model processes data, which can also be a significant advantage in sectors that demand ethical AI practices.
Commercial Models
In contrast, commercial models often operate as "black boxes," meaning the underlying processes are not fully accessible or visible to users. While this may limit control, many commercial models offer extensive documentation and user guides to support smooth deployment. Businesses that don't require full transparency may find this approach sufficient, especially when ease of use and support are the primary needs.
Scale and Task Specificity
When selecting an AI model for your business, it's helpful to think in terms of two major factors: scale and task specificity. These elements play a crucial role in determining which model will serve your needs best. Here's a closer look at how each factor can influence your decision.
Scale
Open-Source Models
For businesses that handle large-scale operations, open-source models often provide the most scalable solution. These models can process high volumes of requests simultaneously, making them well-suited for environments where thousands of interactions need to be managed without delays.
Commercial Models
Commercial models, while powerful, often come with rate limits and usage caps. These restrictions, put in place by providers, are intended to balance resource usage across users. However, during peak times or for businesses with fluctuating demand, rate limits can become a bottleneck, slowing response times and affecting customer experience.
For clients with steady, predictable usage patterns, we've successfully implemented commercial models, ensuring they meet performance expectations without hitting rate limits.
Task Specificity
Open-Source Models
Open-source models are highly adaptable, making them an excellent choice for businesses needing a model tailored to specific or niche tasks. With open-source AI, companies have the freedom to fine-tune the model using proprietary data, achieving highly accurate results aligned with unique business objectives.
For instance, a healthcare provider to implement an open-source model customised to manage patient data and appointments with high accuracy, ensuring compliance with industry regulations.
Commercial Models
Commercial AI models are typically designed to be generalists, able to perform a wide variety of tasks but without deep customisation capabilities. They work well for broad applications like customer support, content generation, or simple image processing, where a standard approach can suffice. However, when it comes to niche tasks requiring specific expertise or precision, commercial models might fall short.
The Cost Question: Is Free Really Free?
Open-source AI models may appear free, but running them, especially larger models like Llama 3, comes with significant costs. While these models don't have subscription fees, hosting, infrastructure, and maintenance expenses can add up quickly. Let's break down what this actually looks like and how it compares to commercial options.
At TheTin, we've analysed the costs and performance of both open-source and commercial models for our clients. Despite potential cost-saving strategies—such as using reserved instances, exploring cheaper cloud options, or optimising model deployment—self-hosting an open-source model often proves more expensive than using a commercial alternative like GPT-4o
GPT-4o Turbo (Commercial Model)
- Cost: Approximately $2 per million tokens, with a predictable, pay-as-you-go model.
- Performance: Processes around 60 tokens per second, offering reliable speed without hosting concerns.
- Value: Ideal for businesses seeking consistent, predictable costs with minimal operational burden.
Llama 3 (Open-Source Model)
- Cost to Host on Azure: Roughly $18 per million tokens. This cost covers high-performance instances needed to match GPT-3.5 Turbo's processing speed.
- Performance: Comparable token processing speed when using premium cloud instances.
- Value: Offers flexibility and control but requires significant investment in infrastructure and expertise to run efficiently.
Beyond direct costs, self-hosting requires technical expertise for maintenance, scaling, and troubleshooting, making it a resource-intensive commitment. We've helped clients weigh these costs against their needs, often finding that commercial models like ChatGPT on Azure provide a cost-effective solution with predictable expenses and reduced operational complexity.
So, Which Should You Choose?
When deciding between open-source and commercial models, consider your business needs, budget, and operational capabilities.
Choose open-source models if:
- You need high request handling: Open-source models can scale to handle high traffic, which may suit businesses with heavy usage requirements.
- Customisation is essential: If your tasks are niche and demand specific tweaks, open-source gives you flexibility.
- You're prepared for ongoing costs: Open-source models may be free initially, but expect to invest in hosting, maintenance, and technical management.
- You have technical expertise or support: Managing open-source models requires technical know-how, whether in-house or through a partner like TheTin.
Choose commercial models if:
- Out-of-the-box functionality suits your needs: Commercial models are ready to deploy for general tasks, making them ideal for businesses needing quick, straightforward solutions.
- Predictable pricing and simplicity are priorities: With pay-per-use models, you avoid the complexity of infrastructure management.
- Support is valuable: Commercial models often come with dedicated customer support, a benefit for companies seeking reliable assistance without internal AI expertise.
- You prefer to focus on business rather than technical maintenance: Commercial models allow you to concentrate on your core business activities.
Thinking Ahead
Choosing between open-source and commercial models isn't straightforward; it requires evaluating the specific needs and resources of your business.
- Think about scale: How much traffic will the model need to handle?
- Consider task specificity: Do you need a highly customised model for niche tasks?
- Evaluate costs: Are you prepared to cover the infrastructure expenses for an open-source model?
- Assess resources: Does your team have the capability to host and manage a model independently?
The key is to find the one that aligns with your business's operational needs, budget, and long-term goals. We're here to help you navigate these choices, offering our expertise to guide you to the solution that best fits your unique situation.
Choosing the right AI model is a critical decision that can significantly impact your business operations. At TheTin, we combine our extensive experience with a personalised approach to help you navigate this complex landscape. Whether you're leaning towards the flexibility of open-source models or the reliability of commercial solutions like OpenAI on Azure, we're here to guide you every step of the way.
Have questions about AI models? Let's discuss how TheTin's expertise can help you make the right choice and drive your business forward. Contact us today to start the conversation.
At TheTin, we're committed to helping you using the power of AI to achieve your business goals. Let's work together to make your AI initiatives a success.