Expanding shareholder reach through targeted social media

Okapi Partners LLC is a New York-based proxy solicitation, information agent, and specialty advisory firm that offers strategic consultation and outreach for shareholder votes.

Brand and marketing

Performance media

Sales activation

Okapi Partners, while proficient in traditional outreach methods, sought to expand its reach by leveraging new digital channels, specifically for a mining industry client's merger between a US mining and steel company. They needed to effectively target and engage shareholders through a platform they hadn't previously explored.

TheTin developed a shareholder outreach campaign designed to reach the specific shareholder audience through a multi-channel approach. This included targeted Facebook Ads focused on the specific shareholder demographic, split-testing and data analysis to continuously refine the campaign based on real-time performance metrics and real-time optimisation adjusting visuals and messaging based on user engagement.

• Reached 16% of the total shareholder base, significantly expanding Okapi's reach.
• Achieved a 7.36% click-through rate, driving shareholders to the proxy voting website.
• Provided Okapi with valuable data on optimal engagement times and platform usage, enabling strategic adjustments.