Why professional services firms need a GEO playbook now
08 September 2025
Search is changing. Clients are no longer scrolling through Google’s page one – they’re asking AI tools like ChatGPT, Google AI Overviews, and Perplexity.
And these tools don’t serve up ten links. They give one authoritative answer.
For professional services firms, this is a game-changer. If your brand isn’t included in that answer, you’re not even on the shortlist.
Executives are already acting on AI outputs, with 44% saying they’ve overridden a prior decision based on AI insights.
This is where Generative Engine Optimisation (GEO) comes in. Unlike SEO, which focused on rankings, GEO is about ensuring your firm is visible, accurate and trusted in the answers AI delivers.
That’s why we’ve created the GEO Playbook for Professional Services – a practical, 90-day guide designed specifically for marketing leaders in law, consulting, accountancy and beyond.
Inside, you’ll find:
- Why SEO is no longer enough in an AI-driven world
- The new KPIs that matter: generative share of voice, accuracy, sentiment, and AI inclusion
- A step-by-step 90-day action plan to audit, optimise and amplify your firm’s AI visibility
Download the GEO Playbook for Professional Services