What are Figma design tokens and how can new standards benefit businesses?
So design tokens are pieces of information about different design components such as colour, typography, spacing, sizing, motion and more. These tokens ensure that the same style values are used across design files and code.
Each company's design system keeps everybody on the same track so that nobody needs to reinvent the wheel and the principle is the same with design tokens. The idea being that they can streamline the design process within a business and create time efficiencies as well as ensuring brand consistency across both internal and external communications.
However, the fast-moving pace of the digital landscape means that new platforms are being developed and launched all the time. But, as we all know, it’s all about delivering a consistent and cohesive user experience across several platforms which is becoming more and more challenging for brands.
Design systems are getting closer to development processes. This helps design and development teams work together more harmoniously which ultimately improves creativity and means a better end result for the user.
