So, what does the future potentially hold?
Undeniably there are massive challenges ahead but, if it comes together, we see a future that is really exciting. If we get it right this could be a new generation of the internet that changes all our lives.
However, we must realise that it will be a network of 3D virtual worlds focused on social connection.
And imagine if the promise of AI comes through as well - it's widely thought that we might be guided and accompanied by AI virtual characters throughout these experiences. We still have lots of unanswered questions though that will unravel over the next few years…
How are we going to get there?
One world? or lots of worlds?
Is the internet going to be a metaverse?
When is a metaverse not a website?
Is it the internet you can touch?
Will we even call it the metaverse?
A true metaverse requires seamless interoperability among users and platforms, based on web 3.0 and still-to-be-determined standards. While this interoperability will offer new possibilities to reach and understand customers, it will also raise new challenges for gathering and protecting data, and for cybersecurity and privacy.
It may also undermine business strategies built around keeping users and their data in a given platform. Competitive advantage may shift to those companies that offer (through hardware or software) trusted ways for users to enter the metaverse.
So, in conclusion we think that the metaverse is not going to be ‘a’ metaverse, it is going to be the next generation of the internet.