Closer to home, TheTin was included in Wired’s first ever Silicon Roundabout agency listing. Although we have no idea how, as we were the only agency not within a stones throw of the roundabout itself.
Seeing changes all around us, and being an inquisitive bunch we decided it time we shared our R&D findings with our clients and partners via a formal channel. We wanted a way to explore with purpose and add value to our growing relationships and so in 2008 Tinnovation was born. It’s still at the heart of our approach today, and we look forward to inviting you to more hybrid events later in the year.
2009 would see the launch of Facebook Connect, allowing sites to pull or push content from people's profiles into websites. We used it on sites to promote the Jonas Brothers and Hannah Montana. It was basic stuff, posting to your timeline or loading in your profile picture but it was a sign of the power and pull of social networks and the further integrations to come.
Indeed in 2010, as Facebook passed the 500 million user mark (Lady Gaga was friends with 10 million of those) more and more brands moved their marketing budgets to these growing social networks away from the traditional microsite.
Not wanting to be left out of the spotlight, Apple launched the iPad and overtook Microsoft as the world's most valuable tech company. Most people would credit this to the visionary mind of Steve Jobs and indeed in many tech circles he was worshiped, but this was the year he wrote his piece “Thoughts on Flash” which many credit as the killer blow for the plugin.
Knocked back but not out, we continued to use it throughout 2011 and at the end of the year built iKeepFit, delivering customisable video based exercise programs (the year before Peloton was born).
The big tech news was the passing of Steve Jobs, but the whole world watched as the Arab Spring unfolded fuelled in no small part by Twitter. Social media really seemed like an unstoppable force and, one which at this time, seemed to have a positive impact on our lives.
The internet had changed a lot over the 10 years since TheTin was formed. There were now over 2 billion people online (just shy of 1/3rd of the global population) and there were more ways to serve content than ever before.
WebGL and advances in CSS were enabling richer experiences to be delivered via HTML without plugins and the mobile internet was something that couldn’t be ignored. We were now designing for multiple devices of various shapes and sizes which brought with it it’s own unique challenges.
The next 10 years would see even greater changes and shifts, offering new ways for brands to reach and engage their audiences, and new challenges to overcome and we’ll be bringing you up to date with this next week.
