Creating a digital brand for a modern audience

The challenge

Our friends at Leading Edge Aviation came to us with an idea of launching a new, digital first, Aviation Academy in Europe to help nurture the next generation of pilots that could go onto successful careers with the large European airlines.

To do this they needed a visual brand identity to represent their company values, put digital at the heart of what they do and enable them to stand out in a very dated industry to become the first choice for their 3 core target audiences; Students, Parents & Airlines.

The solution

We started from scratch, creating a brand name, positioning and logo before developing a full visual identity. From there, we moved on to comms planning and creating campaigns, alongside the build and launch of a new website. This was tailored entirely around the target audience personas to create a bespoke brand experience.

The result

We have finally been able to deliver not only a totally new website for Leading Edge Aviation, but also a fully realised brand image and strategy to see them through the earliest stages of their founding and future growth, positioning them as a fresh and modern option for aspiring pilots within the UK and beyond.