Creating a digital brand for a modern audience

The challenge

Our friends at Leading Edge Aviation came to us with an idea of launching a new, digital first, Aviation Academy in Europe. The idea was to help nurture the next generation of pilots that could go onto successful careers with the large European airlines.

To do this they needed a visual brand identity to represent their company values, put digital at the heart of what they do and enable them to stand out in a very dated industry, to become the first choice for their 3 core target audiences; Students, Parents & Airlines.

The solution

We started from scratch, creating a brand name, positioning and logo before developing a full visual identity. From there, we moved on to comms planning and creating campaigns, alongside the build and launch of a new website. This was tailored entirely around the target audience personas to create a bespoke brand experience.

The result

We have finally been able to deliver not only a totally new website for Leading Edge Aviation, but also a fully realised brand image and strategy to see them through the earliest stages of their founding and future growth. Positioning them as a fresh and modern option, for aspiring pilots within the UK and beyond.