Replicating the magic of their bricks and mortar experience online

The challenge

The Noble Collection needed a new ecommerce website to support their expanding business. As official license holders of a range of fantasy and sci fi brands from Harry Potter to Superman to Game of Thrones to Fantastic Beasts the website needed to replicate the experience of visiting their new store in London’s Covent Garden.

What we created together

Any visit to the new Noble Collection store sparks your imagination. From the wizard that greets you at the door, to the cobblestone floor and Victorian street lighting to the elegantly presented wizard wands in ornate cabinets. Our new website shares a bit of that fantasy from beautifully selected images to a superfast customer experience to simple single sign on account setup.

The site launched just in time for the new Fantastic Beasts movie, the new superfast site doubled sales in the first month of launch. The easy to use back office system put the Noble wizards back in control of their inventory. All in all Noble’s new website experience matches that of their in-store experience, magical!


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TheTin team are superheroes in their own rights delivering exceptional solutions from start to finish!

Website and Social Media Manager Amber Elliott

As a bunch of sci-fi and fantasy fans we were super excited to be asked to design and develop a new e-commerce site for our friends at The Noble Collection.

Our new look and feel mirrors their Covent Garden retail experience and what’s more sales have more than doubled in first month of launch!

Tim Harper, Co-Founder & Director at TheTin

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